Soon after the Big Brother win, bollywood actress Shilpa Shetty launched her own line of perfume "S2". The perfume "S2" seems to have cast a magical spell on UK-based industrialist Raj Kundra. When he went to meet her for the first time to strike a business deal with her, Raj Kundra lost his heart to Shilpa Shetty.

Raj Kundra going nostalgic said, "I saw her standing with her mother in the lobby of a hotel in London, all chatty and giggly. Being a Punjabi, the first thing I did touch her mum Sunanda's feet, who was very much impressed by my act of courtesy. Having won her mother's love it became easy for Raj to find his way into the heart of Shilpa Shetty. "Before I could win her [Shilpa] over, I had to win her father, mother, sister, her four cats and her dog!" said beaming Raj.

However, after a series of scented business meetings the twosome grew closer to each other finally sealing their 'S2" business deal as well as their hearts in fragrance of love. "It was the scent of Shilpa that drew me to her…!" said Raj, who is head over heels in love with Shilpa Shetty. The duo has also extended their business deal beyond perfumes and bought a 12.5% share in Rajasthan Royals team in IPL cricket.